Pinocchio's AR iOS App

Burn Calories with AR Pizza Pathways

Jennifer Horowitz
Harvard GSD x USC Spatial Sciences Institute 2022
Quoc Dang
MDes Ecologies 2023
Marius Oneta
ETH Exchange 2023
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1 Noch's in the Metaverse allows you to chase pizzas burn off the calories of your meal and win big in mixed reality.

Pinocchio’s Pizza has remained a time-old staple of Harvard Square serving its quintessential square-shaped pizza to the Cambridge community since opening in 1966. The Unity x Mapbox iOS application we developed allows you to earn your Pinnochio’s Pizza in Augmented Reality (AR) by chasing after hovering AR pizzas to reach your goal. After ordering, a path is generated that is equivalent to the number of calories needed to burn off your order. Get fit and experience Noch’s in the metaverse with friends as you earn your meal with points accrued from AR pizza collected along your journey.

The iOS application generates the quickest route to Pinocchio’s Pizza using AR Foundation and the Unity x Mapbox SDK. Once your goal is reached, you can unlock funds to pay for your delicious Pinocchio’s meal. Untold prizes await after completing the app’s call-to-arms. Our image segmentation based upper garment AR lens, created with Snap Lens Studio provides you with your very own mixed reality Pinocchio’s T-shirt. Scan any individual using the Snap Lens created for our iOS app and unlock your very own Noch’s AR apparel! Top scorers are eligible for the grand prize…a one-of-a-kind 3D model of a Pinocchio’s Pizza slice!

Project video
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2 This 3D scanning process in Trnio allowed us to create a high-resolution 3D model of the pizza slices for our iOS app.
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3 AR Pizzas replaced NavMesh agents at set coordinates.
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4 A full set of slides from our AR Pizza game.
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5 Win mixed reality prizes and apparel as a high scorer on the app.